Digital Advertising That Maximizes Every Dollar of Ad Spend
Precision-targeted digital advertising across Google, Facebook, Instagram, TikTok, LinkedIn, and display networks. Data-driven campaigns optimized for ROI, not vanity metrics.
Your Digital Advertising Is Burning Budget Without Accountability or Results
Your digital advertising costs keep climbing but results stay flat
Google Ads CPCs have increased 244% over the past 4 years for competitive keywords. Facebook CPMs have risen 89% since 2020. Without expert bid management, audience optimization, and creative testing, you are paying premium prices for diminishing returns. The platforms are designed to maximize their revenue, not yours. Every unoptimized dollar you spend is profit you are giving away.
Your digital advertising campaigns target everyone and convert no one
Broad targeting, generic ad creative, and lack of audience segmentation mean your ads are being shown to people with zero purchase intent. One audit found a home services client spending 40% of their budget on clicks from outside their service area. Without surgical targeting using custom audiences, lookalike modeling, and intent-based segmentation, you are subsidizing your competitor growth.
You have no idea which digital advertising campaigns actually drive revenue
Without proper conversion tracking, attribution modeling, and CRM integration, you are making budget decisions based on clicks and impressions, not revenue. The campaign with the most clicks might be your worst performer. The campaign with modest traffic might be your biggest revenue driver. Without digital advertising attribution, you are flying blind with your budget.
How SilverBack Delivers Results
We Understand Your Struggle
We have managed $47M+ in digital advertising spend across Google Ads, Facebook, Instagram, TikTok, LinkedIn, and programmatic display networks since 2012. We have seen every mistake, every platform change, and every optimization opportunity. We built our digital advertising service because we were tired of seeing businesses get sold 'managed campaigns' that meant logging in once a month and clicking Google's auto-apply recommendations. Real management means daily optimization, relentless testing, and revenue accountability.
Proven Track Record
Our digital advertising team includes former Google Ads specialists who managed enterprise accounts at a top-5 global agency. Heather G., our Paid Social Lead, previously managed £50,000+/month in Facebook ad budgets at a London digital marketing agency. Collectively, our team maintains an average 3.8x ROAS across all active digital advertising campaigns. We are certified in Google Ads, Meta Blueprint, TikTok Ads, and LinkedIn Campaign Manager.
Our Philosophy
Digital advertising should be your most accountable marketing channel — every dollar traced to revenue. We treat your ad budget as our own investment, optimizing daily for maximum return. We kill underperformers fast, scale winners faster, and never let a campaign run on autopilot. If we cannot connect your digital advertising spend to revenue within 60 days, we recommend a new strategy.
What You Get When You Work With SilverBack
Predictable Revenue From Scalable Digital Advertising
Advanced conversion tracking, automated bidding with custom rules, daily bid and budget optimization, and real-time performance dashboards showing cost per lead and ROAS by campaign
Know your numbers: cost per lead, cost per acquisition, return on ad spend, lifetime value. When you know your numbers, digital advertising becomes a predictable revenue engine — put in $1, get $3-5 back. One e-commerce client scaled from $5,000 to $50,000/month in profitable digital advertising spend with a 4.2x ROAS.
Higher Quality Leads at Lower Cost Per Lead
Surgical targeting with custom intent audiences, negative keyword optimization, location-based bidding, remarketing funnels, and conversion-optimized landing pages that filter out tire-kickers
Ten qualified leads are worth more than 100 unqualified clicks. Our targeting focuses on purchase-intent audiences. A B2B software client reduced cost per lead by 65% while increasing lead quality — their close rate jumped from 8% to 29% with the same sales process.
Cross-Platform Digital Advertising Strategy
Expert management across Google Ads (Search, Display, Shopping, YouTube), Meta (Facebook, Instagram), TikTok, LinkedIn, and programmatic networks with unified reporting and budget allocation
Your customers use multiple platforms throughout their buying journey. Our cross-platform expertise ensures your digital advertising budget is allocated to the highest-ROI channels for your specific audience. We know which platforms work for which industries, audiences, and campaign objectives — saving you months of expensive testing.
Your Growth Path — 3 Simple Steps
Strategize
Account audit, competitor ad analysis, keyword and audience research, campaign architecture design, tracking implementation planning, and budget allocation across platforms.
Build
Campaign setup with precision targeting, ad creative development (4+ variations), conversion-optimized landing pages, full tracking implementation, and phone call tracking.
Scale
Daily optimization for 30 days, then weekly A/B testing, bid management, budget reallocation to top performers, creative refreshes, and monthly strategy reviews focused on revenue.
Everything You Need to Succeed
Real Results From a Real Client
Vista E-commerce Group
E-commerce
$12,000/month digital advertising spend across Google and Facebook with 0.8x ROAS, no conversion tracking, and generic creative
Complete account restructuring, conversion tracking setup, creative refresh with 12 ad variations, and landing page optimization
ROAS improved from 0.8x to 4.6x within 90 days, monthly revenue from ads grew from $9,600 to $55,200 on the same ad spend
Measurable business outcomeThis Service Is Perfect For...
Businesses currently spending $3,000+/month on digital advertising wanting better ROI
Companies launching paid digital advertising for the first time
E-commerce brands looking to scale profitably
Local service businesses competing for search and social visibility
B2B companies needing qualified leads through LinkedIn and Google
This Service Is NOT For...
Businesses with ad budgets under $2,000/month
Companies looking for set-it-and-forget-it management
Businesses unable to implement conversion tracking
Common Questions
What platforms do you manage digital advertising on?
We manage digital advertising campaigns on Google Ads (Search, Display, Shopping, YouTube), Facebook, Instagram, TikTok, LinkedIn, and programmatic display networks. For most businesses, we recommend starting with Google Search Ads since they capture active intent. Once profitable, we expand to social platforms for awareness and remarketing.
What is the minimum ad spend for digital advertising management?
We work with monthly ad budgets starting at $3,000 for Google Ads and $2,000 for social platforms. Our management fees range from $1,500 to $5,000/month based on campaign complexity. Unlike agencies charging a percentage of spend, our flat-fee structure aligns our incentives with yours: better performance means longer partnerships.
How quickly will I see results from digital advertising?
Most digital advertising campaigns show measurable results within 2-4 weeks. The first 30 days focus on data gathering and optimization. We typically achieve target ROAS within 60-90 days. Highly competitive industries may take up to 120 days for full optimization. You will see weekly progress through our dashboard and Friday video reports.
How do you track ROI on digital advertising campaigns?
We track Return on Ad Spend (ROAS), Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rate, and revenue attributed to ads. Every client gets a real-time dashboard updated daily. We implement call tracking, form tracking, and CRM integration for complete attribution. Weekly video reports explain what changed and what we are testing next.
Do you require long-term contracts for digital advertising?
No. All digital advertising management is month-to-month. Our average client retention is 18+ months because our results speak louder than any contract. If you want to pause or cancel, 30 days notice is all that is required. We transfer all account ownership and data back to you.
Experience, Expertise, Authority & Trust
Since 2012, SilverBack Digital Marketing has managed over $47 million in ad spend across Google Ads, Facebook, Instagram, TikTok, and LinkedIn. Our team includes former marketing directors from top-5 Google Ads agencies who have personally overseen campaigns for real estate, finance, healthcare, SaaS, e-commerce, and professional services firms. We publish monthly performance reports based on actual client data, not industry averages.
Our leadership team holds Google Ads certifications, Meta Blueprint certifications, and HubSpot Inbound Marketing certifications. David M., our founder, was previously a Marketing Director at one of the world's top 5 Google Ads agencies, managing accounts with $10M+ annual spend. Heather G., our Paid Social Lead, managed over £50,000/month in Facebook ad budgets at a London digital agency before joining SilverBack.
SilverBack has been featured in industry publications and maintains a 94% client retention rate — nearly unheard of in the agency world. Our work has generated $47M+ in tracked revenue for clients across 50+ industries. We're regularly cited as a top-performing digital marketing agency for small and medium businesses.
We operate on a month-to-month basis with no long-term contracts. Every client receives a real-time performance dashboard with full transparency into spend, clicks, conversions, and ROI. We guarantee a response to all inquiries within 24 hours. Our office is located at 350 Fifth Avenue, Suite 4500, New York, NY 10118. Phone: +1 (855) 964-2464.
Results That Speak
Ready to Never Miss a Lead Again?
Book your free consultation. No commitment. Just a clear plan for growth.