Ecommerce Marketing That Grows Your Online Store Revenue
Specialized ecommerce marketing combining shopping ads, conversion optimization, email automation, and retention strategies to turn your store into a revenue machine.
Your Ecommerce Store Is Losing Sales at Every Stage of the Customer Journey
Your ecommerce marketing drives traffic but not conversions
The average ecommerce conversion rate is 2.5-3%, meaning 97% of visitors leave without buying. If your store is getting traffic but not sales, the problem is not your ads — it is your store experience. Slow load times, confusing navigation, unclear product descriptions, hidden shipping costs, and complex checkout processes are silently killing your revenue. Every 1-second delay in page load reduces conversions by 7%.
Your customer acquisition cost is eating your profit margins
Rising ad costs combined with low conversion rates and minimal repeat purchases create a death spiral. You are spending $50 to acquire a customer who makes one $45 purchase and never returns. Sustainable ecommerce marketing requires a complete funnel: acquisition, conversion optimization, average order value increases, and retention strategies that turn one-time buyers into repeat customers.
Your ecommerce marketing is focused on acquisition, ignoring retention
Acquiring a new customer costs 5-25x more than retaining an existing one. Yet 80% of ecommerce marketing budgets go to acquisition while retention is an afterthought. Email marketing, loyalty programs, and post-purchase sequences are the highest-ROI activities in ecommerce but get minimal attention. The most successful stores generate 40-50% of revenue from repeat customers.
How SilverBack Delivers Results
We Understand Your Struggle
We have managed ecommerce marketing campaigns for 50+ online stores across fashion, beauty, health, electronics, home goods, and specialty retail. We know that ecommerce marketing is different from B2B marketing — every decision must be measured against revenue per visitor, average order value, and customer lifetime value. We have built and optimized stores on Shopify, WooCommerce, BigCommerce, and Magento. Our approach covers the entire ecommerce funnel from first click to repeat purchase.
Proven Track Record
Our ecommerce marketing team has generated $25M+ in online sales for clients. We have achieved an average 3.5x ROAS on shopping campaigns and increased average order value by 40% through strategic upsell and cross-sell implementation. Our team includes certified Shopify Partners, Google Shopping specialists, and email marketing automation experts. We have built stores that have scaled from $10K/month to $500K+/month in revenue.
Our Philosophy
Ecommerce marketing success comes from optimizing every micro-conversion in the customer journey: product page view, add to cart, checkout initiation, purchase completion, and repeat purchase. We believe in building sustainable ecommerce businesses with strong unit economics — not vanity revenue that is unprofitable when you account for acquisition costs. Every strategy we recommend must improve your bottom line, not just your top line.
What You Get When You Work With SilverBack
Shopping Ads That Put Your Products in Front of Buyers Ready to Purchase
Google Shopping, Performance Max, Facebook/Instagram Shopping, and TikTok Shopping campaigns with optimized product feeds, competitive bidding, and conversion tracking
Shopping ads capture high-intent buyers who are actively searching for products like yours. One fashion client saw a 320% increase in shopping ad revenue within 60 days of feed optimization. We optimize product titles, descriptions, images, and bidding to maximize visibility and clicks from qualified shoppers.
Higher Average Order Value Without Acquiring More Customers
Strategic upsell and cross-sell funnels, bundle offers, free shipping thresholds, post-purchase one-click upsells, and product recommendation engines
Increasing AOV by 25% is often easier and more profitable than increasing traffic by 25%. A health supplement client increased AOV from $67 to $94 through strategic bundling and free shipping thresholds — a 40% increase that required zero additional ad spend. That extra $27 per order went straight to profit.
Email Marketing That Turns One-Time Buyers Into Loyal Customers
Automated email sequences: abandoned cart recovery, welcome series, post-purchase follow-up, replenishment reminders, win-back campaigns, and loyalty programs
Email marketing delivers $36-42 in revenue for every $1 spent — the highest ROI channel in ecommerce. A skincare brand client generates 35% of total revenue from automated email sequences. Their abandoned cart sequence alone recovers 18% of lost carts, adding $40,000+ in monthly revenue on autopilot.
Your Growth Path — 3 Simple Steps
Strategize
Store audit, product catalog analysis, competitive pricing review, customer journey mapping, platform-specific strategy, and 90-day ecommerce marketing roadmap with revenue targets.
Build
Shopping campaign setup, product feed optimization, landing page improvements, email automation sequences, upsell/cross-sell implementation, and conversion tracking setup.
Scale
Performance monitoring, A/B testing on product pages, campaign optimization, email list segmentation, loyalty program implementation, and scaling profitable campaigns while improving retention metrics.
Everything You Need to Succeed
Real Results From a Real Client
Glow Skincare Co.
Beauty / E-commerce
Shopify store with 1.2% conversion rate, $52 AOV, 95% one-time buyers, no email automation, struggling Google Shopping campaigns
Full ecommerce marketing overhaul: shopping campaign restructuring, email automation, CRO, upsell funnels, and loyalty program
Conversion rate increased to 3.8%, AOV grew to $78, email generated 32% of revenue, monthly sales grew from $18K to $95K within 6 months
Measurable business outcomeThis Service Is Perfect For...
Shopify, WooCommerce, and BigCommerce stores doing $30K+/month in revenue
Ecommerce brands looking to scale profitably with improved unit economics
Online stores with traffic but low conversion rates
Retail brands launching direct-to-consumer ecommerce
Stores dependent on paid ads with minimal retention revenue
This Service Is NOT For...
Stores with under $10K/month in revenue
Businesses without a functional ecommerce platform
Stores not willing to invest in product photography and catalog improvements
Common Questions
Which ecommerce platforms do you work with?
We specialize in Shopify, WooCommerce, BigCommerce, and Magento/Adobe Commerce. Our team includes certified Shopify Partners. We optimize the built-in marketing features of each platform and integrate third-party tools for advanced functionality. For new stores, we typically recommend Shopify for its ease of use and marketing integration capabilities.
How do you improve ecommerce conversion rates?
We take a holistic approach: page speed optimization, mobile experience improvements, product page redesigns, trust signal placement (reviews, guarantees, security badges), checkout streamlining, shipping transparency, and payment option expansion. We also use A/B testing to validate every change. Our clients see an average 35-50% improvement in conversion rate within 90 days.
What is the minimum budget for ecommerce marketing?
Our ecommerce marketing packages start at $3,500/month plus ad spend. This includes shopping campaign management, email automation, conversion optimization, and monthly strategy. For stores doing $100K+/month in revenue, our Growth package at $7,500/month adds advanced strategies including retention programs and multi-channel expansion. We recommend a starting ad budget of $3,000-5,000/month minimum for shopping campaigns.
How do you handle email marketing for ecommerce?
We set up and manage automated email sequences including abandoned cart recovery, welcome series, post-purchase follow-up, replenishment reminders, and win-back campaigns. We use Klaviyo for Shopify stores and equivalent platforms for other stores. Email typically generates 25-35% of total ecommerce revenue for our clients. We also manage promotional email campaigns and list segmentation for personalized messaging.
How quickly can I expect to see results?
Shopping campaigns typically show results within 2-3 weeks. Email automation sequences start generating revenue within days of going live. Conversion rate optimization improvements are measurable within 30-60 days through A/B testing. Retention strategies take 2-3 months to show full impact as repeat purchase cycles complete. Most clients see measurable revenue impact within the first 30 days.
Experience, Expertise, Authority & Trust
Since 2012, SilverBack Digital Marketing has managed over $47 million in ad spend across Google Ads, Facebook, Instagram, TikTok, and LinkedIn. Our team includes former marketing directors from top-5 Google Ads agencies who have personally overseen campaigns for real estate, finance, healthcare, SaaS, e-commerce, and professional services firms. We publish monthly performance reports based on actual client data, not industry averages.
Our leadership team holds Google Ads certifications, Meta Blueprint certifications, and HubSpot Inbound Marketing certifications. David M., our founder, was previously a Marketing Director at one of the world's top 5 Google Ads agencies, managing accounts with $10M+ annual spend. Heather G., our Paid Social Lead, managed over £50,000/month in Facebook ad budgets at a London digital agency before joining SilverBack.
SilverBack has been featured in industry publications and maintains a 94% client retention rate — nearly unheard of in the agency world. Our work has generated $47M+ in tracked revenue for clients across 50+ industries. We're regularly cited as a top-performing digital marketing agency for small and medium businesses.
We operate on a month-to-month basis with no long-term contracts. Every client receives a real-time performance dashboard with full transparency into spend, clicks, conversions, and ROI. We guarantee a response to all inquiries within 24 hours. Our office is located at 350 Fifth Avenue, Suite 4500, New York, NY 10118. Phone: +1 (855) 964-2464.
Results That Speak
Ready to Never Miss a Lead Again?
Book your free consultation. No commitment. Just a clear plan for growth.