Lead Generation That Delivers Qualified Prospects Ready to Buy
Multi-channel lead generation across Google Ads, Facebook, LinkedIn, SEO, and content marketing. We do not just fill your pipeline — we fill it with people who are ready to sign.
Your Sales Team Is Starving While Your Competitors Feast on Quality Leads
Your inbox is full of tire-kickers who ask questions but never buy
Most lead generation focuses on volume, not quality. A real estate agent getting 50 leads per month sounds great — until you realize 40 of them are just browsing and 8 cannot qualify for financing. That leaves 2 real prospects. Volume without qualification is a recipe for a frustrated sales team and wasted follow-up time. The goal is not more leads — it is more of the right leads.
Your lead flow is a rollercoaster — feast one month, famine the next
Referral-based and organic lead generation is inherently unpredictable. One month you get 15 leads, next month you get 2. This inconsistency makes it impossible to forecast revenue, hire confidently, or invest in growth. Your sales team develops a scarcity mindset, chasing every lead aggressively and appearing desperate. Predictable lead flow is the foundation of predictable revenue — and most businesses do not have it.
Leads go cold because your follow-up is too slow
The speed of lead response is the single biggest factor in conversion. A lead contacted within 5 minutes is 21x more likely to convert than one contacted after 30 minutes. Yet the average business takes 42 hours to respond to a lead inquiry. By then, your prospect has already talked to 3 competitors, made a decision, or lost interest entirely. Speed to lead is everything — and most businesses are losing deals because they are too slow.
How SilverBack Delivers Results
We Understand Your Struggle
We have generated leads for businesses across real estate, finance, healthcare, SaaS, legal, home services, and B2B professional services. We know that a lead for a real estate agent is completely different from a lead for a SaaS company — different intent, different qualification criteria, different nurture timelines. Our approach is never one-size-fits-all. We build custom lead generation funnels based on your specific ideal customer profile, sales cycle, and conversion process.
Proven Track Record
Our lead generation campaigns have delivered over 50,000 qualified leads for clients since 2012. We consistently achieve 5x more qualified leads at 60% lower cost per lead than our clients were getting before working with us. Our multi-channel approach combines paid search, paid social, SEO, content marketing, and email nurture sequences into a unified system that catches prospects at every stage of the buying journey. We integrate with Salesforce, HubSpot, Pipedrive, and most major CRMs.
Our Philosophy
A lead is only as good as its intent. We focus on attracting people who are actively searching for solutions to problems you solve. That means targeting bottom-of-funnel keywords, creating comparison and evaluation content, and using lead magnets that pre-qualify prospects before they ever reach your sales team. We would rather generate 10 highly qualified leads than 100 unqualified ones.
What You Get When You Work With SilverBack
Predictable Lead Flow Month After Month
Multi-channel campaigns with consistent output, automated nurture sequences, and real-time lead scoring that ensures your pipeline never runs dry
Stop the feast-or-famine cycle. With predictable lead flow, you can hire confidently, forecast revenue accurately, and scale your business systematically. One of our real estate clients went from 8-12 unpredictable leads per month to 45-55 qualified leads every single month — enough to hire two additional agents.
Higher Close Rates With Pre-Qualified Leads
Advanced lead scoring, qualification surveys, and nurture sequences that filter out tire-kickers and surface only prospects ready to buy
Your sales team spends time closing deals, not chasing dead ends. Pre-qualified leads close at 3-4x the rate of cold inquiries. A financial services client of ours saw their close rate jump from 8% to 34% after we implemented our lead qualification system — that is a 4x improvement without changing a single thing about their sales process.
Dramatically Lower Cost Per Lead
Optimized funnels, continuous A/B testing, and budget reallocation to top-performing channels and campaigns
Get more leads for less money through relentless optimization. Our clients see an average 60% reduction in cost per lead within the first 90 days. A home services client reduced their cost per lead from $85 to $32 while increasing lead quality — meaning they got 2.6x more leads from the same budget.
Your Growth Path — 3 Simple Steps
Strategize
Ideal customer profiling, buyer journey mapping, channel selection, lead magnet creation, and CRM integration planning. We define exactly what a qualified lead looks like for your business.
Build
Landing page creation, ad campaign setup, lead capture forms, automated email nurture sequences, and lead scoring implementation. Every touchpoint is tracked.
Scale
Performance monitoring, lead quality scoring, nurture optimization, budget scaling on winning channels, and continuous funnel improvement based on close-rate data from your sales team.
Everything You Need to Succeed
Real Results From a Real Client
Metro Real Estate Group
Real Estate
Inconsistent lead flow averaging 8-12 leads/month with 70% unqualified, relying primarily on referrals
Multi-channel lead generation combining Google Search Ads, Facebook lead forms, and SEO-optimized neighborhood guides
45-55 qualified leads per month consistently, 3 of 5 agents doubled their annual commission within 12 months
Measurable business outcomeThis Service Is Perfect For...
Real estate agents and brokerages needing consistent buyer and seller leads
B2B service companies (SaaS, consulting, agencies) needing qualified prospects
Home service businesses (HVAC, plumbing, roofing, electrical) needing local leads
Financial services firms (mortgage, insurance, wealth management)
Healthcare practices (dental, medical, chiropractic) needing new patient leads
This Service Is NOT For...
Businesses that cannot respond to leads within 2 business hours
Companies without a CRM or lead tracking system (we can help set one up)
Businesses looking for instant leads without willingness to invest in nurture
Common Questions
What channels do you use for lead generation?
We use a multi-channel approach tailored to your audience: Google Ads (Search and Display) for high-intent prospects actively searching, Facebook and Instagram for awareness and interest-stage prospects, LinkedIn for B2B decision-makers, SEO for long-term organic lead flow, and content marketing with lead magnets for nurture-stage prospects. The optimal channel mix depends on your industry, audience, and sales cycle. During our strategy session, we recommend the best combination for your specific situation.
How do you define and measure a "qualified lead"?
We work with you to create a lead scoring model based on your ideal customer criteria — factors like budget, timeline, authority to purchase, and specific needs. Leads are scored from 1-100 based on their form responses, website behavior, engagement with emails, and demographic data. Only leads scoring above your threshold are passed to sales. This system improves over time as we analyze which lead characteristics actually result in closed deals.
How quickly can I expect to see leads coming in?
Paid campaigns can start generating leads within days of launch. However, the first 30 days are focused on testing and optimization — expect volume to increase significantly in months 2 and 3 as we identify and scale the best-performing channels and campaigns. SEO and content-driven leads typically take 60-90 days to ramp up but provide the highest long-term ROI. We recommend combining both approaches for immediate results plus sustainable long-term growth.
Can you integrate with my existing CRM?
Yes. We integrate with Salesforce, HubSpot, Pipedrive, Zoho, ActiveCampaign, Keap/Infusionsoft, and most major CRMs. Leads flow directly into your system in real-time with all source attribution data. Your sales team sees exactly which channel, campaign, and even which keyword generated each lead. We also set up automated lead routing, follow-up reminders, and pipeline stage tracking.
What is the minimum investment for lead generation services?
Our lead generation packages start at $2,500 per month, which includes strategy, landing page creation, campaign management on 1-2 channels, and monthly optimization. For businesses wanting multi-channel campaigns with full CRM integration and nurture sequences, our Growth package at $5,000/month delivers the best results. All packages include our real-time lead dashboard and monthly strategy calls.
Experience, Expertise, Authority & Trust
Since 2012, SilverBack Digital Marketing has managed over $47 million in ad spend across Google Ads, Facebook, Instagram, TikTok, and LinkedIn. Our team includes former marketing directors from top-5 Google Ads agencies who have personally overseen campaigns for real estate, finance, healthcare, SaaS, e-commerce, and professional services firms. We publish monthly performance reports based on actual client data, not industry averages.
Our leadership team holds Google Ads certifications, Meta Blueprint certifications, and HubSpot Inbound Marketing certifications. David M., our founder, was previously a Marketing Director at one of the world's top 5 Google Ads agencies, managing accounts with $10M+ annual spend. Heather G., our Paid Social Lead, managed over £50,000/month in Facebook ad budgets at a London digital agency before joining SilverBack.
SilverBack has been featured in industry publications and maintains a 94% client retention rate — nearly unheard of in the agency world. Our work has generated $47M+ in tracked revenue for clients across 50+ industries. We're regularly cited as a top-performing digital marketing agency for small and medium businesses.
We operate on a month-to-month basis with no long-term contracts. Every client receives a real-time performance dashboard with full transparency into spend, clicks, conversions, and ROI. We guarantee a response to all inquiries within 24 hours. Our office is located at 350 Fifth Avenue, Suite 4500, New York, NY 10118. Phone: +1 (855) 964-2464.
Results That Speak
Ready to Fill Your Pipeline?
Book your free consultation. No commitment. Just a clear plan for growth.