Google Ads & PPC Management That Delivers 3x ROAS in 90 Days
Precision-targeted pay-per-click campaigns on Google, Facebook, Instagram, and display networks. Every dollar is tracked, optimized, and accountable. No fluff. Just results.
Your Ad Budget Is Being Wasted While Your Competitors Capture Your Customers
Your cost per click keeps rising but conversions stay flat
Google Ads costs have increased 244% over the past 4 years for competitive keywords. Without expert bid management, negative keyword optimization, and quality score improvement, you are paying premium prices for the same results you got years ago for a fraction of the cost. The platform has become so complex that running campaigns without expertise is like playing poker against professionals — the house always wins. Every unoptimized dollar you spend is a dollar your competitor spends to win the same customer.
You are getting clicks from people who were never going to buy
Broad match keywords, poor audience targeting, and missing negative keyword lists mean your ads are being shown to tire-kickers, researchers, and people outside your service area. One of our audits found a plumbing client spending $2,400/month on clicks from people searching for "DIY plumbing tips" and "plumbing jobs hiring." That is 35% of their budget going to zero-intent traffic. Without surgical targeting, you are subsidizing your competitor's customer acquisition.
You have no idea which ads, keywords, or campaigns are actually driving revenue
The Google Ads interface shows you clicks, impressions, and cost — but it does not connect those metrics to actual revenue unless your conversion tracking is set up perfectly. Most businesses we audit have broken or incomplete tracking. They are making budget decisions based on vanity metrics while the campaigns that actually drive sales are underfunded. Proper attribution is the difference between scaling profitably and burning cash.
How SilverBack Delivers Results
We Understand Your Struggle
We have audited hundreds of Google Ads accounts and the story is almost always the same: a business owner or marketing manager set up campaigns with the best intentions, followed Google's recommendations (which are designed to maximize Google's revenue, not yours), and slowly watched costs climb while results stagnated. We built our PPC management service because we were tired of seeing businesses get sold 'managed services' that meant nothing more than logging in once a month and adjusting a bid or two. Real management means daily optimization, not monthly maintenance.
Proven Track Record
Our PPC team includes former Google Ads specialists who managed enterprise accounts with $10M+ annual spend at a top-5 global agency. Heather G., our Paid Social Lead, previously managed over £50,000 per month in Facebook ad budgets at a London digital marketing agency. Collectively, our team has managed $47M+ in ad spend, generated $120M+ in tracked revenue for clients, and maintained an average ROAS of 3.2x across all active campaigns. We are Google Ads certified and Meta Blueprint certified.
Our Philosophy
We treat your ad budget as if it were our own investment. That means no set-it-and-forget-it management. Every campaign we run gets daily attention for the first 30 days, then ongoing optimization based on performance data. We kill underperformers fast and double down on winners faster. Our weekly reports show exactly where every dollar went and what it returned. If a campaign is not profitable within 60 days, we change the strategy or recommend reallocating the budget — no ego, just results.
What You Get When You Work With SilverBack
Predictable Revenue From Every Dollar Spent
Advanced conversion tracking, automated bidding strategies, and daily optimization that squeezes maximum return from every dollar of ad spend
Stop gambling with your marketing budget. Our data-driven approach means you know your cost per lead, cost per acquisition, and return on ad spend before you scale. One of our e-commerce clients went from $1.20 ROAS to $4.80 ROAS in 67 days — that is the difference between losing money on every sale and printing profit.
Higher Quality Leads That Actually Convert
Surgical audience targeting using custom intent audiences, negative keyword lists with 200+ terms, location-based bidding, and remarketing funnels that catch prospects at the decision stage
Ten qualified leads are worth more than 100 unqualified clicks. Our targeting focuses on people with purchase intent — not browsers, not researchers, not price shoppers. A real estate client of ours reduced their lead volume by 40% but increased closings by 180% because we filtered out the tire-kickers and focused on serious buyers.
Full Transparency — You See Every Dollar
Real-time performance dashboard, weekly video report summaries, monthly strategy calls, and zero-hidden-fee pricing so you always know exactly what you are getting
Most agencies send a PDF report once a month that nobody reads. We give you a live dashboard you can check anytime, plus a 5-minute video every Friday explaining what changed, what worked, and what we are testing next. Our average client retention is 18+ months because they can see the value every single week.
Your Growth Path — 3 Simple Steps
Strategize
We audit your existing accounts (if any), analyze your top 3 competitors' ad strategies, conduct keyword research with search intent analysis, and build a campaign architecture designed for your specific goals and budget.
Build
Campaign setup with precision targeting, compelling ad copy (4 variations per ad group), conversion-optimized landing pages, and full tracking implementation including phone call tracking and CRM integration.
Scale
Daily optimization for the first 30 days, then weekly A/B testing, bid management, budget reallocation to top performers, and scaling campaigns that prove profitable. Monthly strategy reviews.
Everything You Need to Succeed
Real Results From a Real Client
Regional Dental Practice Chain
Healthcare
Spending $8,000/month on Google Ads with $1.40 ROAS and no tracking of phone appointment bookings
Restructured campaigns, implemented call tracking, built location-specific landing pages, and optimized for appointment bookings instead of clicks
4.6x ROAS within 90 days — $36,800 revenue from $8,000 ad spend, with fully tracked appointment bookings
Measurable business outcomeThis Service Is Perfect For...
Businesses currently spending $3,000+/month on ads and want better results
Companies launching paid advertising for the first time and want to do it right
E-commerce brands looking to scale profitably
Local service businesses (plumbers, dentists, lawyers) competing for local search
B2B companies needing qualified lead generation through LinkedIn and Google
This Service Is NOT For...
Businesses with ad budgets under $2,000/month (our minimum is $3,000 for Google, $2,000 for social)
Companies looking for a "set it and forget it" solution — we require active collaboration
Businesses that cannot implement conversion tracking on their website or CRM
Common Questions
How quickly will I see results from my PPC campaigns?
Most campaigns show measurable results within the first 2-4 weeks. However, the first 30 days are primarily a data-gathering and optimization phase. We typically achieve target ROAS within 60-90 days of launch. For highly competitive industries like finance and legal, it may take up to 120 days to fully optimize. We set clear expectations during our strategy call based on your industry, budget, and goals. You will see progress every week through our dashboard and Friday video reports.
What is your minimum ad spend, and how are your management fees structured?
We work with monthly ad budgets starting at $3,000 for Google Ads and $2,000 for social media advertising. Our management fees are based on campaign complexity and range from $1,500 to $5,000 per month. Unlike agencies that charge a percentage of ad spend (which incentivizes them to spend more regardless of performance), our flat-fee structure means our incentive is aligned with yours: get the best possible results so you stay with us long-term.
Do I need to sign a long-term contract to work with you?
No. We work on a month-to-month basis for all PPC management services. We believe our results should be the only reason you stay. Our average client retention is 18+ months, which we think says more about our performance than any contract ever could. If you ever want to pause or cancel, just give us 30 days notice and we will transfer all account ownership and data back to you.
How do you measure success and ROI?
We track the metrics that directly impact your bottom line: Return on Ad Spend (ROAS), Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rate, and revenue attributed to ads. Every client gets a real-time dashboard showing these metrics updated daily. We also implement call tracking so we can attribute phone inquiries to specific campaigns, keywords, and ads — giving you a complete picture of what is working.
Which advertising platforms do you manage?
We manage Google Ads (Search, Display, Shopping, YouTube), Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and programmatic display networks. For most businesses, we recommend starting with Google Search Ads since they capture people actively searching for what you offer. Once that foundation is profitable, we expand to social platforms for awareness and remarketing. Our cross-platform expertise means we know where your budget works hardest.
Experience, Expertise, Authority & Trust
Since 2012, SilverBack Digital Marketing has managed over $47 million in ad spend across Google Ads, Facebook, Instagram, TikTok, and LinkedIn. Our team includes former marketing directors from top-5 Google Ads agencies who have personally overseen campaigns for real estate, finance, healthcare, SaaS, e-commerce, and professional services firms. We publish monthly performance reports based on actual client data, not industry averages.
Our leadership team holds Google Ads certifications, Meta Blueprint certifications, and HubSpot Inbound Marketing certifications. David M., our founder, was previously a Marketing Director at one of the world's top 5 Google Ads agencies, managing accounts with $10M+ annual spend. Heather G., our Paid Social Lead, managed over £50,000/month in Facebook ad budgets at a London digital agency before joining SilverBack.
SilverBack has been featured in industry publications and maintains a 94% client retention rate — nearly unheard of in the agency world. Our work has generated $47M+ in tracked revenue for clients across 50+ industries. We're regularly cited as a top-performing digital marketing agency for small and medium businesses.
We operate on a month-to-month basis with no long-term contracts. Every client receives a real-time performance dashboard with full transparency into spend, clicks, conversions, and ROI. We guarantee a response to all inquiries within 24 hours. Our office is located at 350 Fifth Avenue, Suite 4500, New York, NY 10118. Phone: +1 (855) 964-2464.
Results That Speak
Ready to Scale With Profitable Ads?
Book your free consultation. No commitment. Just a clear plan for growth.