Press Release Distribution That Gets Real Media Coverage
Professional press release writing and targeted distribution to journalists, news outlets, and industry publications. Earned media that builds authority and drives traffic.
Your News Is Invisible Because You Do Not Know How to Get Media Attention
Your press releases go into a black hole with zero media pickup
Most press release distribution services blast your release to thousands of outlets and syndication sites — resulting in zero actual media coverage. Real journalists do not monitor press release wires. They respond to personalized pitches from trusted sources. If your press release strategy relies on distribution services alone, you are paying for visibility that never translates into real coverage. Real press coverage comes from relationships, not blasting.
You do not know how to write a press release journalists actually want to cover
Journalists receive 50-200 pitches per day. Most press releases are written like marketing brochures — full of superlatives, jargon, and self-promotion. Journalists want news: timely, relevant, factual, and interesting to their audience. A press release that reads like an advertisement goes straight to the trash. Writing for journalists requires understanding what they need, not what you want to say about yourself.
You have no media relationships or journalist contacts
Media coverage is a relationship business. Journalists cover stories from sources they know and trust. Without existing relationships, your press release competes with hundreds of others from PR agencies with established connections. Getting coverage for a launch or announcement requires knowing the right journalists, understanding their beats, and pitching at the right time with the right angle.
How SilverBack Delivers Results
We Understand Your Struggle
Since 2012, we have written and distributed 300+ press releases for businesses across technology, healthcare, finance, real estate, consumer products, and professional services. We have built relationships with journalists at major outlets including Forbes, Entrepreneur, Inc., TechCrunch, and industry-specific publications. We know that effective press release distribution combines professional writing with targeted pitching to the right journalists at the right time with the right angle.
Proven Track Record
Our PR team includes former journalists and PR professionals with 15+ combined years of media relations experience. We have secured coverage in Forbes, Entrepreneur, Inc., Business Insider, Yahoo Finance, and 200+ industry publications. Our press releases achieve an average 35% journalist engagement rate — 5x the industry average of 7%. We maintain an active database of 5,000+ journalist contacts across 50+ industry verticals.
Our Philosophy
A press release is not an advertisement — it is news. We write press releases that journalists want to cover because they are genuinely newsworthy, timely, and relevant to their audience. We focus on earned media coverage, not syndication on invisible websites. Real coverage in real publications builds real authority. That is the only kind of PR worth paying for.
What You Get When You Work With SilverBack
Earned Media Coverage in Real Publications
Targeted press release distribution to verified journalists and editors at relevant publications, not mass syndication to invisible websites
A single article in a credible publication like Forbes or Entrepreneur is worth more than 100 syndicated placements on unknown sites. Real media coverage builds authority, drives referral traffic, and creates social proof that sales teams can leverage. A fintech client received coverage in Forbes that directly generated 12 qualified investor inquiries and $2M in funding conversations.
High-Quality Backlinks That Boost SEO Authority
Press releases that earn links from trusted media sites, improving domain authority and search rankings through genuine editorial coverage
Links from authoritative news sites are among the most valuable for SEO. Our press release distribution focuses on publications that provide followed links, not nofollow syndication. A healthcare client earned links from 8 DA 70+ publications through our targeted distribution, contributing to a 40% increase in organic search visibility within 3 months.
Crisis Communication and Reputation Management
Professional press release writing and rapid distribution for crisis response, reputation management, and proactive brand positioning
When negative news threatens your reputation, a well-crafted response released quickly through the right channels can control the narrative. We provide 24-hour turnaround for crisis communications. A restaurant chain client faced a food safety allegation — our rapid response press release, distributed to food industry journalists, was picked up by 15 outlets and helped mitigate what could have been a devastating story.
Your Growth Path — 3 Simple Steps
Strategize
News angle development, target media list research, journalist identification, timing strategy, and messaging framework that positions your story for maximum pickup.
Build
Professional press release writing AP Style, media kit preparation, supporting materials (quotes, data, images), personalized pitch emails, and distribution to verified journalist contacts.
Scale
Follow-up pitching to interested journalists, interview coordination, coverage monitoring, link tracking, social amplification of earned coverage, and relationship building for future announcements.
Everything You Need to Succeed
Real Results From a Real Client
Nexa AI Platform
Artificial Intelligence
Launching new AI product with zero media presence, needing to establish credibility and generate investor interest
Strategic press release campaign: funding announcement, product launch, and thought leadership positioning to tech and business journalists
Coverage in Forbes, TechCrunch, and 12 industry publications, 3.2M impressions, directly generated 12 investor inquiries leading to $2M seed round
Measurable business outcomeThis Service Is Perfect For...
Businesses with genuinely newsworthy announcements seeking media coverage
Companies wanting to build authority through earned media placements
Startups seeking investor attention through tech and business press
Businesses needing crisis communication support
Organizations wanting to establish executive thought leadership
This Service Is NOT For...
Businesses without genuinely newsworthy angles (we will advise honestly)
Companies looking for guaranteed placement in specific tier-1 outlets
Businesses wanting press releases that read like advertisements
Common Questions
How is your press release distribution different from PR Newswire or BusinessWire?
Wire services syndicate your release to websites nobody reads. We pitch directly to verified journalists at publications your audience actually trusts. Our approach focuses on earned media coverage — real articles written by real journalists — not syndication on aggregation sites. We also provide personalized follow-up pitching, which wire services do not offer. Our clients typically see 3-5x more actual coverage compared to wire-only distribution.
What types of news can you distribute press releases for?
We handle product launches, funding announcements, partnership announcements, mergers and acquisitions, executive hires, awards and recognition, research findings, event announcements, crisis communications, and thought leadership pitches. Not every company update is newsworthy — we provide honest assessment and will recommend against a press release if we do not believe it will get coverage.
How much does press release writing and distribution cost?
Press release writing starts at $750 per release. Distribution to 50 targeted journalists starts at $1,500. Comprehensive packages including writing, distribution to 200+ journalists, follow-up pitching, and coverage reporting start at $3,500. Enterprise campaigns with national media targeting range from $5,000 to $15,000. We provide detailed quotes based on your news angle and target publications.
How long does it take to write and distribute a press release?
Press release writing takes 3-5 business days including revisions. Distribution begins immediately upon approval. Initial coverage typically appears within 1-2 weeks, with some publications taking 3-4 weeks. For time-sensitive announcements, we offer rush service with 24-hour turnaround for an additional fee. We recommend starting the process 2-3 weeks before your desired publication date.
Can you guarantee media coverage?
No ethical PR professional can guarantee specific coverage because editorial decisions are made by journalists and editors, not PR agencies. What we guarantee: professional writing that meets journalistic standards, distribution to verified contacts at relevant publications, personalized pitching, and honest assessment of your news angles newsworthiness. Our track record: 35% journalist engagement rate and an average of 3-5 earned placements per release.
Experience, Expertise, Authority & Trust
Since 2012, SilverBack Digital Marketing has managed over $47 million in ad spend across Google Ads, Facebook, Instagram, TikTok, and LinkedIn. Our team includes former marketing directors from top-5 Google Ads agencies who have personally overseen campaigns for real estate, finance, healthcare, SaaS, e-commerce, and professional services firms. We publish monthly performance reports based on actual client data, not industry averages.
Our leadership team holds Google Ads certifications, Meta Blueprint certifications, and HubSpot Inbound Marketing certifications. David M., our founder, was previously a Marketing Director at one of the world's top 5 Google Ads agencies, managing accounts with $10M+ annual spend. Heather G., our Paid Social Lead, managed over £50,000/month in Facebook ad budgets at a London digital agency before joining SilverBack.
SilverBack has been featured in industry publications and maintains a 94% client retention rate — nearly unheard of in the agency world. Our work has generated $47M+ in tracked revenue for clients across 50+ industries. We're regularly cited as a top-performing digital marketing agency for small and medium businesses.
We operate on a month-to-month basis with no long-term contracts. Every client receives a real-time performance dashboard with full transparency into spend, clicks, conversions, and ROI. We guarantee a response to all inquiries within 24 hours. Our office is located at 350 Fifth Avenue, Suite 4500, New York, NY 10118. Phone: +1 (855) 964-2464.
Results That Speak
Ready to Never Miss a Lead Again?
Book your free consultation. No commitment. Just a clear plan for growth.